Dealer Spotlight: Anchor Marine

TSFMag Staff
Dealer Spotlight: Anchor Marine

"We have completely renovated our showroom and service department," Tony says, "And the makeover doesn't stop there. We are striving to achieve a level of excellence not commonly seen in this industry. The whole presentation needs to be sterile, unlike any other, in every aspect."

Some of Tony's words to describe his business plan include, professionalism, competitive prices, fast and dependable service, and exceptional customer relations.

"You would be amazed at the surprise in customer's voices on the telephone when I call our customers and say, 'I just wanted to follow-up and make sure my team did a good job for you.' Some customers pause for lack of words, they're just not used to receiving calls like this."

Tony says Anchor's continued success will hinge on pro-active business strategies. "In this day and in these economic conditions you cannot afford to wait for something to happen and then react to it. It takes a special focused effort in every aspect of the business the general appearance of the showroom and shop, competitive rates and prices, the staff must be bright and well-trained, anxious to provide the very best buying and service experience the customer has ever received."

Anchor Marine offers an extensive line of boats for coastal anglers and also general recreation. Brands include; Shallow Sport, Hewes, Maverick, Pathfinder, Majek, Skeeter, Blackjack, Frontier, Bennington and Crownline.

Anchor Marine is a full service dealer for Yamaha outboards and also offers service for Mercury, Johnson and Evinrude motors and out-drive systems.

Their service department staff are factory trained and include Certified Master Technician Ruben Gonzales, two outboard technicians, a marine electrical/electronics technician and two custom rigging technicians.

In addition to boats and motors, Anchor offers a wide selection of accessories to equip and customize fishing boats. The list includes Power Pole, Minn-Kota, Lowrance and Humminbird, to name but a few.

Customer service is enhanced through the opportunity to schedule service appointments online via Anchor's website and clicking the Service Request tab under Dealer Services. This feature enables customers to not only set an appointment but also select general maintenance options and provide information regarding problems they may be experiencing along with prior service history. Parts can be ordered by clicking the Part Request tab.

Stop by for a visit, check them out online, or call 210-599-1415. Be sure to ask about their Red Carpet Policy and the "WIT" program. Learn how Anchor Marine is striving to be, "More than just a boat store."